Location: United States (Remote)
Type: Full-time
Experience: 2–4+ years in influencer/creator marketing (SaaS, B2B, prosumer preferred)
Compensation: $100K–$140K + competitive equity
Visa Sponsorship: Not available

About the Role

We’re hiring a senior, hands-on Influencer Marketing Lead to build and scale influencer marketing end-to-end.

This is a true 0→1 and 1→10 role:

• Define and execute the influencer strategy from scratch

• Build long-term creator relationships globally

• Turn influencer marketing into a scalable, repeatable acquisition engine

While influencer marketing is the primary focus, you’ll collaborate closely with Growth and Product teams on:

• Search (SEO, paid search)

• Landing page optimization

• AI-era discovery (AEO: visibility in tools like ChatGPT and other AI assistants)

This role is ideal for someone who has built and scaled influencer programs in the US, preferably at an early-stage SaaS company.

What You’ll Own

1️⃣ Influencer Marketing (Primary Focus)

• Design and lead a global influencer strategy across:

  • Instagram

  • TikTok

  • LinkedIn

  • YouTube

• Identify, onboard, and manage influencers across tiers

• Build long-term partnerships (not one-off posts)

• Own outreach, negotiation, contracts, timelines, and delivery

• Create high-quality influencer briefs that translate product value into native, high-performing content

• Build tracking systems for:

  • CAC

  • Retention

  • Assisted conversions

  • Brand lift

• Run aggressive experimentation (formats, narratives, creator types) and double down on what works

2️⃣ Creator-Led GTM & Distribution

• Turn influencers into a durable GTM channel

• Align creators with launches, features, and narratives

• Explore non-traditional partnerships:

  • Affiliate programs

  • Revenue share models

  • Co-created products

  • Education & community collaborations

3️⃣ Performance, Search & AI Discovery (Secondary Focus)

• Partner with Growth on:

  • Google Ads

  • SEO

  • Landing page performance

• Think about AEO (AI Engine Optimization):

  • Visibility in ChatGPT, Claude, and other AI search assistants

Must-Have Qualifications

• 2–4+ years of influencer marketing experience (SaaS/B2B/prosumer preferred)

• Hands-on experience running campaigns in the US or Europe

• Proven ability to take influencer marketing from idea → execution → scale

• Strong intuition for internet culture and creator dynamics

• Experience negotiating budgets and managing performance accountability

• Clear, structured written and verbal communication

Nice to Have

• Experience at an early-stage or fast-growing startup

• Familiarity with paid acquisition, SEO, or growth analytics

• Experience building affiliate or rev-share influencer programs

• Experience working with tools for designers, developers, consultants, or builders

• Personal experience as a creator/influencer

Why Join

• Opportunity to build a category-defining product in a $100B+ market

• Design-led culture with high product standards

• Ownership from day one — lead initiatives end-to-end

• Direct collaboration with founders

• High autonomy and flexibility (fully remote, US-based)

• Competitive salary + meaningful equity

• Backed by top-tier investors

• Small, senior team of experienced operators

Interview Process

1. Initial chat

2. Take-home assignment

3. Hiring manager interview

4. Final interview with co-founder