As the Digital Marketing Manager, you own and execute the company’s digital demand generation strategy. You will drive qualified pipeline through paid and organic digital channels, ensure the website operates as a high-performing growth engine, and enable the broader marketing organization to scale campaigns through effective digital distribution.

This role sits at the intersection of campaigns, content, product marketing, partner marketing, and marketing operations. You translate strategy into execution across channels and play a critical role in improving attribution, reporting, and marketing’s impact on revenue.

Responsibilities

• Own and execute digital acquisition strategies across paid and organic channels, including search, paid social, display, and retargeting

• Plan, launch, and optimize digital campaigns that support broader marketing initiatives and go-to- market priorities

• Partner closely with campaign, content, product, partner/affiliates, and operations marketing teams to identify the most effective digital channels to amplify campaigns and content

• Develop and manage audience targeting and retargeting strategies to reach the right ICP at the right time

• Serve as the primary marketing automation expert within the team, owning campaign setup, tracking, attribution, and optimization

• Work closely with marketing operations to ensure clean data, accurate reporting, and strong integration with CRM systems (Salesforce)

• Own the technical and performance side of the website, including landing page creation, conversion rate optimization, tracking, and SEO fundamentals

• Continuously test, analyze, and optimize digital performance to improve lead quality, conversion rates, spend, and pipeline contribution

• Provide insights and recommendations based on performance data to inform future investment and strategy

• Build and manage audience segmentation frameworks within the marketing automation platform to support targeted acquisition, nurture, and retargeting strategies

• Define, implement, and continuously optimize lead scoring models in collaboration with Sales and Marketing Operations to improve lead quality and handoff

• Design and maintain automated lifecycle workflows, including lead routing, nurture programs, re- engagement, and campaign-based automation

• Partner with Marketing Operations and Sales to ensure automation logic aligns with SLAs, pipeline stages, and revenue goals

• Use behavioral, firmographic, and engagement data to personalize digital experiences and improve conversion across the funnel

Requirements

5+ years of experience in B2B SaaS digital marketing or demand generation

Blend of experience across both digital lead generation (SEA,​ paid social,​ ABM etc) and setting up digital infrastructure (attribution models,​ website health etc)

Experience at a B2B SaaS company with typical acquisition and attribution models

Proven experience driving pipeline through paid and organic digital channels and managing websites as a growth and conversion channel

Deep knowledge of HubSpot and experience working with Salesforce

Understands where our target audience is and can acutely target them with detailed analysis and recommendations

Why candidates should join

• Established company with growth potential – we are already successful and well-regarded internationally (Australia, UK), providing the excitement of disrupting the legal tech space in the US without the risk of an early-stage startup

• Complete marketing infrastructure and autonomy – Full tech stack ready to use (new HubSpot website launching, Salesforce integrated), with freedom to test new strategies, experiment, and take calculated risks without bureaucratic barriers

• Hands-on, collaborative team culture – Work alongside experienced marketers in a "make things happen" environment where everyone gets their hands dirty, tries new things, and isn't afraid to fail – plus 3 days/week in the New York office for direct collaboration