We’re seeking a strategic, analytical, and deeply customer-centric Growth Marketing Manager to own retention and lifecycle marketing at General Medicine. This role is perfect for someone who loves turning data into personalized, automated experiences that keep customers engaged, informed, and coming back. You’ll architect our lifecycle programs from the ground up—email, SMS, in-app messaging, retargeting, funnel optimization, and more.

Responsibilities

• Own and execute the lifecycle strategy: Design, launch, and optimize lifecycle programs across email, SMS, push, and in-app channels to drive activation, engagement, retention, and revenue.
• Map high-leverage customer touchpoints: Identify moments that educate, reassure, and convert users across their clinical + product experience.
• Build and improve lifecycle flows: Own onboarding, nurture, education, personalization, retention, upsell, and winback flows.
• Continuously optimize flows: Test and iterate using segmentation, content experiments, and performance insights.
• Lead experimentation & analytics: Develop structured testing roadmaps across messaging, timing, channels, and creative.
• Use data to drive decisions: Leverage cohort, funnel, and LTV analysis to measure impact and guide optimizations.
• Establish a strong CRM foundation: Ensure data flows, triggers, and event tracking are accurate and reliable.
• Maintain compliance and quality: Uphold deliverability, QA, privacy, and HIPAA-aligned communication standards.
• Collaborate cross-functionally: Partner with product, clinical, and marketing teams to ensure lifecycle messaging is accurate, empathetic, and on-brand.
• Translate insights into action: Share lifecycle learnings to influence product, marketing, and content strategies.
• Create compelling lifecycle content: Write clear, supportive, high-performing copy across lifecycle touchpoints.
• Simplify complex concepts: Translate clinical information into accessible, patient-friendly communication.
• Report on performance & outcomes: Build dashboards and communicate results, insights, and recommendations regularly.
• Own core lifecycle metrics: Drive improvements in activation, retention, conversion, repeat usage, and LTV.

Qualifications

• 3–6 years of experience in a highly analytical lifecycle marketing role at a design-centric company.
• Proven experience running lifecycle marketing at a design-centric company in B2C tech, digital health, fintech, e-commerce, marketplaces, or beauty.
• Understands how to acquire, retain, and engage new customers via email, SMS, push, and in-app messaging.
• Highly analytical; able to optimize setups, run experiments, and A/B test.
• Strong communication skills; able to convey complex information to non-marketers.
• Technical aptitude with CRM tools such as Iterable and OneSignal.
• Experience with segmentation and cohort, funnel, and LTV analysis is a plus.
• Comfortable collaborating with product, clinical, and marketing partners.

Details

• Employment type: Full-time
• Position level: Mid-level
• Work arrangement: Hybrid
• Compensation: USD $100,000–$150,000 base, depending on experience

About General Medicine

General Medicine is focused on delivering empathetic, patient-friendly experiences at the intersection of clinical care and product. You’ll help shape how we educate, reassure, and engage patients across their journey.