Head of Marketing
Location: San Francisco, CA (On-site, 5 days/week)
Employment Type: Full-time
Salary: $165k - $225k
Equity: 0.10% - 0.30%
Visa Sponsorship: Not available
About Two Dots
Two Dots is revolutionizing consumer underwriting for residential real estate using AI. By unlocking consumers’ critical financial information from documents, our technology helps lenders make better decisions. Coupled with advanced anti-fraud measures, we aim to democratize sophisticated consumer underwriting for everyone.
Founded in 2022, we are a fast-growing B2B SaaS startup headquartered in San Francisco, with a team of 18 passionate professionals and $20M in total funding.
About the Team
Two Dots was founded by longtime friends with deep experience in finance and technology. Max, formerly at Google, and our other co-founder, with experience in FX trading and early-stage SaaS sales, joined forces to solve income verification for rentals. The advent of AI now makes an end-to-end solution possible.
Role Overview
We are looking for a Head of Marketing with 5+ years of experience, preferably in B2B SaaS, who is skilled in content creation, strategy, and executing marketing campaigns from ideation to optimization. You will be responsible for defining and scaling our marketing efforts from the ground up, driving awareness, lead generation, and positioning Two Dots as a leader in AI-powered consumer underwriting.
Bonus: AI-related domain experience and willingness to be hands-on.
Key Responsibilities
-
Develop and execute a comprehensive marketing strategy across brand, content, digital, and product marketing.
-
Build and optimize the marketing funnel to drive awareness and lead generation for our B2B SaaS product.
-
Define positioning and messaging across channels, translating complex technical concepts into compelling narratives.
-
Partner with sales and customer success to create collateral, case studies, and campaigns that accelerate the buyer journey.
-
Launch and manage demand generation campaigns (paid, organic, events, outbound sequences, etc.).
-
Lead content strategy and execution, including blog posts, newsletters, webinars, and customer stories.
-
Track and report on key marketing metrics, optimizing performance to drive a qualified pipeline.
Requirements
-
3+ years of marketing experience, with strong expertise in content creation and strategy.
-
2+ years of experience in marketing specifically at B2B SaaS companies.
-
Proven track record in building and scaling marketing campaigns end-to-end.
-
Ability to work in a fast-paced, high-growth startup environment.
-
Exceptional candidates with less experience but strong educational background may be considered.
-
Hands-on approach and willingness to take calculated risks.
Interview Process
-
Recruiter Phone Screen
-
Hiring Manager Screen
-
Mock Demo Presentation
-
Onsite Interviews
-
Reference Check