Company Overview:
We are a product-driven tech company building educational and lifestyle mobile applications for a global audience. Our products help people develop new skills, improve their lives, and achieve their goals. We operate in the subscription-based app market, constantly testing and scaling new approaches to user acquisition and retention.

Key Strategic Goal:
Drive project growth by identifying new audience segments and building new acquisition funnels through a data-driven and innovative creative strategy.

What you’ll do:

• Develop and execute a creative strategy to acquire new audiences and open new marketing funnels across Facebook, TikTok, Google Ads, and other platforms.
   
• Actively participate in the hands-on production of creatives — writing scripts, creating storyboards, editing videos, and producing ad visuals.
   
• Lead and mentor a small creative team (marketing designers and creative producers), ensuring alignment on creative direction and delivery timelines.
   
• Run brainstorming sessions, turning raw ideas into fully developed creative concepts ready for testing.
   
• Analyze performance to identify opportunities for scaling and optimizing creatives.
   
• Research competitors and explore untapped audience segments to generate breakthrough ideas.
   
• Collaborate with UGC creators, influencers, and production studios to expand creative capabilities.
   

Requirements:

• 3+ years of experience in creative roles within digital marketing or performance marketing (preferably in subscription-based products or mobile apps).
   
• Proven ability to deliver growth through creative-led audience expansion and new funnel development.
   
• Strong hands-on production skills (scriptwriting, editing, design) combined with strategic thinking.
   
• Experience managing a creative team.
   
• Solid understanding of UA metrics and experience working closely with performance marketing teams.
   
• Strong communication skills and the ability to inspire and guide a creative team.
   
• English proficiency at B2 level or higher.
   

Nice-to-have:

• Experience working with UGC creators and managing influencer collaborations.
   
• Knowledge of process automation and various AI tools for efficient, high-quality creative production.
   
• Familiarity with Facebook and TikTok Ads Manager.
   

Perks & Benefits:

• Competitive salary with annual performance reviews.
   
• Fully remote work with flexible hours.
   
• Professional growth opportunities — paid courses, conferences, internal workshops, and access to a corporate library.
   
• Fast-paced startup culture with the freedom to test, learn, and scale ideas quickly.
   
• Friendly team environment and regular online/offline team-building events.